Marius Pedersen
CMO
Market update
2022 was a challenging, but also exciting, year market-wise. The combination of the final remnants of the pandemic, economic turmoil and changing consumer habits all served to increase our need to rethink things. At 4Service our goal is to be as much a partner as a supplier for our customers. If they want something we will do everything we can to deliver it. This often requires us to think outside the box, something that resulted in a number of new products and services during the past year. At the same time, we are working constantly in order to adapt our marketing strategy to fit in with the frequent changes that are taking place in the market. In this way we are ensuring important visibility and better knowledge about the diversity of our deliveries to both existing and potential customers.
Although 2022 provided us with some challenges, we once again posted record figures. Our total sales increased by about 14 per cent compared to last year and this was our fifth consecutive year with solid growth. The honour for this should not only go to those who work in sales. Obviously they deserve their share of the accolades, but one of the most important things we do in order to ensure new opportunities is to deliver on those assignments we have already won. Upselling is just as important as new sales and together with our customers we have had great success during the past year in building their own brands on the basis of our deliveries and insight into the market. This is something we also use actively when marketing 4Service. During 2022 we developed our social media channels, especially LinkedIn and Instagram. By sharing stories about our employees and their work on things like ESG, customer services and the digital customer journey, we are providing the market with the opportunity to see what everyday life with us can be like.
One of the most exciting marketing projects we carried out last year was the TV series Rom for success (Room for Success). In collaboration with Heim TV, we produced four pilot episodes aimed at not only creating great entertainment, but also for sharing inspiration and helping to spark off discussions in offices all over the country. This programme, which is about how to develop attractive jobs, has been so well received that we decided to produce a full season of ten episodes, and this is now ready to be shown on Heim TV in 2023. It is of course extra gratifying that three of our own people, Markus, Tone and Masha, are part of the programme's expert group, under the expert leadership of the very experienced TV personality, Arne Hjeltnes.
See Rom for suksess on 4service.no
If we are to deliver record figures again in 2023, it is crucial that we should be curious about what tomorrow may bring. I strongly believe that sustainability projects of all sizes are becoming increasingly more important. The digitalisation of our workplaces continues and will create additional demands for smart and automated solutions. This also includes how we collect and use data. And then I think the demand for flexible workspace, so-called coworking spaces, will acquire further traction in 2023. Whatever might be waiting for us around the next corner, we look forward to delivering both what our customers need today and what they will need tomorrow, in order to continue their own development.